Client: Raymond Realty
Project Type: Ad Campaign Photography
Space Type: Clubhouse, Garden, Swimming Pool, Tennis Court
Location: Thane, India
About the Project
I worked with Raymond Realty, the real estate development arm of the Raymond Group, known for blending precision engineering with premium lifestyle amenities and delivering modern, township-style residential and commercial spaces, on a lifestyle shoot of the expansive clubhouse at TenX Era in Thane.
Spanning 25,000 square feet and servicing all ten buildings of the development, the clubhouse was designed around aspirational living, offering residents a suite of premium facilities within the township.
The Brief
The brief was to document the space along with real-life use of its facilities, capturing the clubhouse not just as architecture but as a lived-in lifestyle amenity.
Builder shoots are typically demanding, but this one raised the bar further: photography and videography, in partnership with production house Hrim Films, were happening simultaneously in the same spaces, which meant every shot had to be tightly timed to avoid the two teams overlapping or getting in each other's way.
The Approach
This was a technically intensive shoot, with every single image built on artificial lighting. Several shots required three to four lights working together to supplement the ambient light and achieve the right balance and depth across such a large, varied space.
